Seller leads for brokers in Estrie

In Estrie, single-family sales are climbing while plex sales are falling. Two kinds of sellers, two different conversations. We build your seller acquisition by segment: valuation pages, campaigns, qualification and CRM follow-up, all the way to the listing appointment.

The Sherbrooke CMA market in Q3 2026

According to QPAREB (APCIQ) and CIEMCQ, based on Centris data, for the Sherbrooke CMA:

569 residential transactions, up 12% year over year.
Single-family sales up 23%, condos down 6% and plexes down 25%.
825 properties listed on Centris, 17% more than a year earlier.
Median single-family price: $490,750 (+7%). Average selling time for single-family homes: 33 days.

Source: QPAREB (APCIQ) and CIEMCQ, news release of October 14, 2026, Centris statistics for Q3 2026, in French (https://apciq.ca/rmr-de-sherbrooke-trois-rivieres-et-drummondville-trois-marches-qui-resistent-au-ralentissement-observe-ailleurs-au-quebec/). Barometers: https://apciq.ca/barometre-residentiel/. Granby, Bromont, Magog and other towns outside the CMA: no figures shown here, not verified.

What it means for your marketing: single-family homes still sell quickly, so an owner who asks for a valuation expects a fast call back. Plex owners, on the other hand, see sales down 25%. They need a pricing and marketing argument, not a generic message.

To compare Sherbrooke with other regional cities, read this analysis of six markets moving at different speeds on marketing-immo.ca, another Roy Marketing Inc. brand.

What is changing for listing brokers in Estrie

Two speeds by property type. Single-family sales up 23%, plex sales down 25%: one campaign cannot speak to both.
A partly English-speaking clientele. In several Eastern Townships areas (Lennoxville, North Hatley, Knowlton), some owners prefer English. Bilingual pages and ads are possible, to be confirmed against your actual clientele.
Lake and cottage country. Magog, Orford, Lake Memphremagog and Lake Massawippi attract buyers from outside the region. These properties need their own pitch (season, access, septic systems). Demand volume not verified.
A larger region since 2021. Since July 2021, La Haute-Yamaska and Brome-Missisquoi (Granby, Bromont, Cowansville) are part of the Estrie administrative region. They are not in the Sherbrooke CMA and need their own messages.

Towns, RCMs and areas to cover

Your targeting follows your actual territory:

Sherbrooke (Fleurimont, Jacques-Cartier, Mont-Bellevue, Rock Forest, Lennoxville, Brompton): core of the CMA: single-family homes, condos and plexes.
Memphrémagog (Magog, Orford, Austin): cottages and primary homes around the lake.
Coaticook and Compton: rural and farm market, low volume.
Le Haut-Saint-François (East Angus, Cookshire-Eaton) and Le Val-Saint-François (Windsor, Richmond, Valcourt): small towns, single-family homes and hobby farms.
Le Granit (Lac-Mégantic) and Les Sources (Val-des-Sources): markets far from Sherbrooke, separate messages.
La Haute-Yamaska and Brome-Missisquoi (Granby, Bromont, Cowansville, Lac-Brome, Sutton): part of Estrie since 2021, handled separately from Sherbrooke.

This list is for targeting your campaigns and content to your actual territory. We do not create a page per town until that town has content of its own.

What we set up for you

Two valuation pages in your name, one for single-family homes and one for plexes, fast on mobile, with the disclosures the OACIQ requires. See Custom website.
Google and Meta campaigns by area (Sherbrooke, Memphrémagog, Granby and Bromont if you work there), in French and, where it fits, in English. See Lead generation.
Qualification on criteria you approve: property type, timeline, motivation. Plex owners also get questions about their units.
CRM follow-up with a call-back delay you set and scheduled follow-ups. See CRM services.
Managed social media showing your sales and your read of the local market, published after your approval, with no property advertised before the brokerage contract is signed. See Managed social media.

Proof

[to be provided by Alexandre: only authorized results and client names. Nothing is shown until provided.]

Plans

Pricing on request. See Plans.

Ready to reach Estrie sellers at the right time?

Other sources: OACIQ, Advertising guideline, in French (https://www.oaciq.com/fr/titulaires-de-permis/lignes-directrices/ligne-directrice-representation-sollicitation-promotion-et-publicite/publicite/); Government of Quebec, transfer of the Brome-Missisquoi and La Haute-Yamaska RCMs to Estrie, July 8, 2021, in French (https://www.quebec.ca/nouvelles/actualites/details/les-mrc-brome-missisquoi-et-de-la-haute-yamaska-desormais-en-estrie-33282).

Frequently asked questions

Do you have an office in Estrie?

No. We work with brokers remotely, across Canada. We do not claim any office or local experience we cannot demonstrate.

Where does the market data on this page come from?

From QPAREB (APCIQ) and CIEMCQ, based on Centris data, for the Sherbrooke CMA. For Granby, Bromont or Magog, we show no figures until we have a verified public source.

Can you run campaigns in English?

Yes, if part of your clientele prefers English. English pages and ads go through the same approval process and the same disclosure checks as the French versions.

How much does it cost?

Pricing on request. Management fees and media spend are shown separately.

How do you handle the OACIQ's required disclosures?

Our approval process includes a check of the required disclosures (name as it appears on the licence, licence type, agency and its licence) before anything goes live, and we prepare no property ad before the brokerage contract is signed. You approve every post, since advertising remains your responsibility as a licence holder. Reference: OACIQ Advertising guideline (French page linked below).

Seller lead generation for real estate brokers in Estrie